How to make a food reel for your restaurant

Start with one good photo

The dish should fill most of the picture, in daylight or soft light, without a busy background. A photo taken from slightly above usually works best for plates; side-on works for burgers and stacked dishes.

• Use a photo of the dish as you actually serve it.
• Higher resolution looks sharper on phones: aim for at least 1080 pixels on the short side.
• Leave space around the food so a vertical crop does not cut it off.

Keep the words few and exact

On a phone, people read three things: what it is, what it costs, and when. Put the dish name, the price and the dates on screen, and keep any condition (for example, dine-in only) in full.

Avoid claims you cannot stand behind, such as calling a dish healthy or award-winning, and never guess at ingredients or dietary labels.

Fifteen seconds is enough

A simple structure works: the dish and its name, then the price and dates, then your restaurant name and what to do next, such as booking a table.

Mind the edges of the screen

Instagram and TikTok draw buttons and captions over the edges of a vertical video. Keep important text away from the top, the bottom and the sides so nothing is hidden.

Write a caption that repeats the offer

Repeat the dish, price and dates in the caption in plain words, and end with one clear action. Many people read the caption before deciding to watch again.

Check before you post

• Is the food as it really looks?
• Are the name, price, dates and conditions exactly right?
• Is anything important cropped or hidden?

Do it in a few minutes with BiteReel

BiteReel follows exactly these steps: you upload your own dish photo, type and confirm the details, see a free storyboard, and get a 15-second 1080 × 1920 reel with a cover and caption to review and download. Nothing in the picture is generated, and nothing is posted for you.